Varicent | Red Thread Innovations

At a glance

Varicent, a leader in sales performance management, required a custom learning platform that would allow them to deliver added value to their audiences and generate high-quality leads for their sales team. Red Thread Innovations developed a flexible, branded platform that aligned with Varicent’s business goals, delivering engaging content to drive lead generation and long-term growth.
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Service: New Product Launch

Expertise

Engineering Leadership

Team Coaching and Mentoring

UI & UX Design

Custom Software Development

Agile Delivery

Technology

Headless LMS

Responsive Web Application

React

Node JS

Typescript

Hubspot Integration

Snowflake Integration

Challenge

Varicent needed a branded, flexible learning platform designed to attract and engage sales leaders through high-quality, interactive content while also generating leads. Off-the-shelf solutions lacked flexibility and cost-effectiveness they needed to successfully engage audiences, support their sales teams, and preserve their brand image.

Solution

Red Thread Innovations built a fully customized learning platform that embodied Varicent’s branding and delivered engaging course content through a headless learning management system (LMS). This gated portal was designed to securely capture lead data and integrate with their existing third-party systems in a single, seamless workflow.

Result

RTI successfully launched the Varicent Learning Portal in time for a high-traffic marketing opportunity, allowing them to position their expertise in the space and provide their prospective customers with meaningful value. The platform’s flexibility and scalability ensured Varicent could effortlessly expand their knowledge base and continue using the platform as a reliable source of lead generation.

Accelerated Onboarding and Alignment

We collaborated closely with Varicent’s stakeholders, quickly aligning on business objectives and KPIs to meet tight deadlines without losing sight of strategic goals. Through our proven approach, we were able to capture meaningful insights and design an LMS that would not only meet their short-term needs, but also their long-term growth.

Productizing Engagement and Lead Generation

Varicent needed a platform that could not only capture leads but also engage users with high-quality content, including videos, images, documents, and quizzes. We delivered a fully customized portal that was easy to navigate and designed to resonate with sales leaders looking for robust training resources.

Encouraging Brand Affinity

Varicent’s brand identity was integrated into every element of the LMS, ensuring the platform fostered recognition and trust. We coalesced best-in-class elements with a unique branded experience, ensuring the platform was familiar and intuitive but also stood out from the competition.

Agile Development for Rapid Delivery

Using an agile development approach, we completed the Varicent Learning Portal in three sprints, launching in time for a key marketing event. Our proprietary tools enabled us to rapidly move from design to production without sacrificing quality, ensuring that the LMS was both high-performing and visually aligned with Varicent’s brand.

Streamlined Lead Management

The LMS was integrated with Varicent’s existing systems, including HubSpot for CRM, Snowflake for data management, and Auth0 for authentication. These integrations improved internal workflows, allowing Varicent’s marketing and sales teams to efficiently capture and follow up with leads while ensuring data security and accuracy.

A Scalable Brand Solution

To empower teachers and reduce operational costs, RTI proposed developing a self-serve library of instructional activities and resources. This library would allow teachers to easily find answers to product and feature related questions, while reducing The Learning Bar’s support costs.