At a glance

Capital One had established itself as a leader in customer loyalty across its online travel and hotel rewards. The next big thing for its cardmembers was to be able to redeem their points for unforgettable live experiences. Red Thread Innovations partnered with Vivid Seats to launch Capital One Entertainment, a new online event-ticket marketplace. 

Service: New Product Launch


Digital Product Strategy
Technology Architecture
Atomic Design
Web Development
eCommerce Integration
QA Engineering
Agile Delivery


Node JS


Capital One’s loyalty card program needed to stand out from standard competitive offerings by targeting customers seeking exclusive experiences. 


Partnering with Vivid Seats, we built the Capital One Entertainment online marketplace providing access to ticket-purchasing for over 500,000 exclusive live event experiences.


Millions of cardmembers now redeem points through the online marketplace, creating memories of a lifetime while building loyalty to Capital One.

Scalable design system for the future

Vivid Seats provided initial interface designs to RTI which we converted to Atomic Design patterns that provided consistency across our product and engineering teams. Implementation time was significantly reduced as we enhanced efficiency and improved quality.

Finding your dream seats

Using our agile methodology and proprietary engineering tools, we integrated multiple complex banking and ticketing systems to deliver the online marketplace. Allowing cardmembers to search event dates, and select the venue, section and seat location on venue-specific maps ensures users could get the seats they wanted.

Predicting customer needs

The marketplace contained comprehensive listings of thousands of venues with full descriptions, venue layouts, and ticket pricing. To manage this complexity, we implemented a global search function and prioritized dynamic menu items based on previous search results. This allowed cardmembers to access events and tickets quickly and easily.

Unlocking the value of loyalty points is all about having easy access to exclusive rewards, across any device, at any time.

Redeeming points made easy

Our teams developed a custom eCommerce experience, integrating multiple systems, and delivering secure transactions at checkout. The easy-to-use interface allowed cardmembers to use their loyalty rewards points and credit card payments to purchase event tickets. 

“We used both points and credit for tickets to the game. It was fast, easy, and convenient and we got great seats”.

Ticket to success

The Capital One Entertainment marketplace was delivered within a tight timeline. Millions of cardmembers now have access to over 500,000 live events and incredible experiences. The intuitive, high-performing platform provides the scalability for future expansion and delivers enhanced value and customer loyalty for Capital One.

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